Nov 17, 2021 - 0 Comments - Negotiating -

A Sales Karma Story

One sunny south Florida day, a guy called me asking about a property. The caller, Marty Applebaum, owner of M.A. Construction Group. was wondering if I might know who would be the best person to talk to about potentially repaving the property’s parking lot.

He was hustling for business. I love that.

In the middle of him asking a question the call abruptly disconnected. I immediately called him back. He commented that he just assumed he had been hung up on as happens at times when you’re making sales calls. I chuckled, noting that doing that would be bad selling karma for me given that I spend so much time engaged in similar activities myself. He liked that attitude. I helped him as I could, then we chatted for a minute about sales karma as a concept, smiles clearly coming through the tone of the call. Then, the call ended, and I continued on with my day.

For 2 minutes.

Then Marty called me back. He noted that he was looking for a building for his business, and wondered if perhaps I could help. Indeed I could. I worked to get a good idea of what he was seeking, property type, area, size, necessary features, preferred features, and budget. With this, I then identified some alternatives. Within a matter of days we had made an offer on a property on which we were under contract a week or two later. Weeks after that he had closed on the property. There were some complications, as there always seem to be, but these all had to do with the seller. Marty said what he was going to do, then did that. My kind of guy.

Along the way, I became exposed to part of his collection of other professionals. Each then became a part of my own collection. These included his attorney, Nancy Stoner, and his banker, Selina Soto at Truist. All were professional, courteous, straight talking get it done types, just like Marty. I also came to know his wife Marleen and son Ian, both as simply awesome as I expected they would be. I’ve since come to know an electrical contractor with whom Marty works with regularly who seems made of the same stuff. Essentially, that single comment about sales karma has led to a little karma syndicate. Could it be more awesome than that?

After the deal closed, I sent Marty a simple gift, a coffee cup with the word “Karma” and a recycle symbol. For Marty, in the context of our dealings and in particular how it had all begun, it might as well have been cast in gold.

And, in the interest of karma…

Marty’s company, M.A. Construction, is an asphalt and paving contractor as well as a commercial construction and tenant buildout contractor. They serve all of south Florida, Palm Beach, Broward, and Miami-Dade counties. If you find yourself in need of a asphalt and paving or general contractor, contact him or his company. If you’d like an introduction, just ask me. Otherwise, reach out directly, but make sure to let him know it is a karma call. Information about Marty’s company and his contact info can be found at his website; www.maconfl.com

Check out the aforementioned karma recycle cup, available on Zazzle:

Karma Recycle Coffee Mug
Karma Recycle Coffee Mug
by Mister_Tees