Greg Friedman, Managing Principal and Chief Executive Officer at Peachtree Hotel Group, joins America’s Commercial Real Estate Show to discuss the hotel and hospitality sector. Included in the discussion are post-pandemic hotel performance, lender sentiment with regard to lodging properties, and future opportunities in the sector. Hotels are noted as generally more profitable today, with, in most cases hotels running average daily room rates 30% higher than pre-pandemic. Peachtree is a private equity firm focusing on opportunistically deploying capital across its distinct operating and real estate divisions, including hospitality, commercial real estate lending, residential development and capital markets.