Jackie Soffer is the CEO and Co-Chairman of Turnberry, a privately held real estate development group based in South Florida that was founded more than 50 years ago. The company specializes in large-scale developments – lifestyle developments – within the retail, hospitality, office, and residential sectors.
Navigating the World of Real Estate Development: A Conversation with Jacqui Soffer
In the realm of real estate development, few individuals possess the depth of experience and breadth of knowledge as Jacqui Soffer, a partner at Turnberry Associates. From retail shopping centers to hotels, office spaces to commercial ventures, Jacqui has had a hand in shaping and managing a diverse portfolio of properties. In a recent conversation, she shared insights into her journey within the industry and the challenges and rewards of working in a family business.
Jacqui’s career trajectory is a testament to her multifaceted approach to real estate development. She began her journey on the office side of the business, leasing office spaces and immersing herself in the intricacies of property management. However, her involvement in the construction of Turnberry Place afforded her a comprehensive understanding of architecture, design, and construction—an invaluable experience that would shape her future endeavors.
Her journey then led her to Orlando, where she delved into the operations of a hotel property, gaining hands-on experience in various departments from front desk operations to sales and marketing. This immersive approach allowed her to appreciate the complexities of managing different facets of a business under one roof, whether it be a hotel or a shopping center.
Despite her initial reluctance to follow in her family’s footsteps, Jacqui eventually embraced the family business, recognizing both its merits and challenges. Working alongside her father, she gained invaluable mentorship and insight into the industry, although she acknowledges the inherent stresses that come with familial ties in business.
Jacqui’s typical day is a dynamic blend of tasks, reflecting the diverse nature of her responsibilities. From office work to property visits and project management, she juggles multiple roles with finesse. Whether it’s overseeing the development of new properties like SoLe Mia or managing existing ventures such as Aventura Mall and Turnberry Isle Resort and Country Club, Jacqui’s plate is always full.
One of the most exciting aspects of Jacqui’s work lies in the development phase of projects. From negotiating deals with anchor tenants like Costco to designing vibrant spaces for retail and leisure, she relishes the creative process and the opportunity to shape the landscape of communities.
The conversation with Jacqui Soffer offers a glimpse into the intricate world of real estate development, where vision, adaptability, and hard work are paramount. As she continues to navigate the ever-evolving landscape of the industry, Jacqui remains a formidable force, shaping properties and communities with her expertise and dedication.