In this video from the Miami DDA, meet the founder of Lulu’s Nitrogen Ice Cream, Luisa Santos. Merging her passions for sustainable, value-driven business and a mission to reinvent the way America thinks of ice cream, Ms. Santos decided to launch Lulu’s. In November 2014, Lulu’s won The Startup Hoya Challenge Rocket Pitch, whic is an elevator pitch competition held as part of Georgetown Entrepreneurship Day. At the Hoya Challenge Entreprelooza she took home first place for a commercial track business, a People’s Choice Award and also Student Entrepreneur of the Year. In May 2015 Luisa decided to bring Lulu’s back to her hometown of Miami, opening up the first shop in downtown Miami. At Lulu’s they lovingly craft each ice cream from scratch, using fresh, locally-sourced ingredients and finish them off with a splash of liquid nitrogen.